Shock

The Most Valuable Car Brand of 2025 Shouldn’t Shock You

by
The Most Valuable Car Brand of 2025 Shouldn't Shock You

The value of a brand is a critical measure of its recognition, overall health, and ability to adapt to changing market conditions. For this reason, the consulting firm Interbrand has been publishing its annual Best Global Brands ranking—featuring top brands across industries, including automotive—for the past 26 years. In the Best Global Brands 2025 ranking, … Read more

BMW’s New Designer Wants to Add Value, Not Shock

by
BMW’s New Designer Wants to Add Value, Not Shock

BMW has taken plenty of flak in recent years for some of its questionable design choices. It’s not just the radical reinterpretations of the iconic kidney grille drawing criticism, but also features like split headlights and increasingly fussy lines that contribute to an overall busy design language. The Internet often points to the XM as … Read more