Jim Farley and Ford’s answer to the “existential threat” that China poses to the Western automakers is here. Almost. The Blue Oval revealed today its “Model T” moment, and it’s more than just a car, or even a range of cars. Ford is introducing its new “Universal EV Platform” alongside the “Ford Universal EV Production … Read more
Ford’s self-described “Model T moment” is here. The company just revealed a new low-cost, flexible vehicle architecture that it plans to use as an underpinning for a slew of new EVs, including a mid-size pickup truck. To build the platform, Ford introduced what it calls its Universal EV Production System, meant to simplify assembly and … Read more
Ford is making a massive $5 billion bet on America’s electric future, announcing a new Universal EV Platform, a radical production system, and the brand’s first midsize electric pickup. — Ford says that the EVs will all be designed to make EVs more affordable, practical, and fun to drive. The Ford Universal EV Platform is … Read more