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Mazda Explains 2025 Logo Change

October 31, 2025 by AutoPursuit
Mazda Explains 2025 Logo Change

At the 2025 Japan Mobility Show this week, Mazda finally made its new logo official. It’s been a long time coming, considering the trademark filing first surfaced over a year ago. As initially believed, this is indeed a subtle evolution of the symbol introduced in 1997. We’ve actually seen it before on a production model, … Read more

Categories Trending Tags Change, Explains, Logo, Mazda Leave a comment

Alpina’s Logo Just Got Slightly Less Cool

July 25, 2025 by AutoPursuit
Alpina's Logo Just Got Slightly Less Cool

BMW inked a deal to take over Alpina in 2022. The German automaker is beginning to exert that control, recently trademarking a new, flatter, and less exciting logo for the tuning brand. The latest Alpina logo features its first overhaul in over two decades. The most noticeable change is the missing red-and-white shield. The throttle … Read more

Categories Features Tags Alpinas, Cool, Logo, slightly Leave a comment

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