Alpina’s Logo Just Got Slightly Less Cool
BMW inked a deal to take over Alpina in 2022. The German automaker is beginning to exert that control, recently trademarking a new, flatter, and less exciting logo for the tuning brand. The latest Alpina logo features its first overhaul in over two decades. The most noticeable change is the missing red-and-white shield. The throttle … Read more