Jaguar Land Rover’s New Boss to Naysayers: ‘Exciting Response’ to Rebrand

Jaguar Land Rover's New Boss to Naysayers: 'Exciting Response' to Rebrand

Jaguar Land Rover CEO Adrian Mardell is stepping down after just two years in the role, with the company’s current CFO set to take his place. Starting in November, PB Balaji will assume the reins and lead Jaguar’s contentious rebranding push. The soon-to-be chief has already defended the brand’s “Copy Nothing” campaign, which has stirred … Read more

‘Voluntary Redundancy:’ Jaguar Land Rover Cuts 500 Jobs Following Poor Sales

'Voluntary Redundancy:' Jaguar Land Rover Cuts 500 Jobs Following Poor Sales

Jaguar Land Rover has been in the news a lot recently. The company posted its biggest profit in a decade back in May, thanks mostly to the success of the Defender. But it’s also faced criticism for its handling of Jaguar, which recently underwent a controversial rebrand, and currently doesn’t sell cars. Now, the company … Read more