While Jaguar is currently busy reinventing itself, there are many who still remember what the car maker used to be—the glory days of the iconic E-Type. British coachbuilder Eagle has been crafting updated versions of the E-Type for a bit now, but the company’s latest creation takes things to a level Jaguar’s own engineers could … Read more
When a car manufacturer’s media site posts four back-to-back press releases titled “statement on cyber incident,” you can imagine things are pretty serious. Jaguar Land Rover was the victim of a cyber attack on August 31, which forced a production halt. The Tata-owned automotive conglomerate hasn’t built cars for two weeks, and the stoppage will … Read more
Jaguar Land Rover CEO Adrian Mardell is stepping down after just two years in the role, with the company’s current CFO set to take his place. Starting in November, PB Balaji will assume the reins and lead Jaguar’s contentious rebranding push. The soon-to-be chief has already defended the brand’s “Copy Nothing” campaign, which has stirred … Read more
Jaguar’s Managing Director, Rawdon Glover, recently stated that the company has come to grips with the fact that most customers will take their business elsewhere following the brand’s reinvention. He estimates as many as 85% of buyers won’t return to purchase the Type 00 when it arrives in production guise later this year. Why? Because … Read more
Jaguar Land Rover has been in the news a lot recently. The company posted its biggest profit in a decade back in May, thanks mostly to the success of the Defender. But it’s also faced criticism for its handling of Jaguar, which recently underwent a controversial rebrand, and currently doesn’t sell cars. Now, the company … Read more