Remember when Ford used to sell regular cars? Technically, it still does, but the Mustang is a niche model, and the Taurus pictured here is restricted to just a handful of markets. Still, the Blue Oval plans to launch new products that aren’t trucks, SUVs, or vans. That promise comes from William Clay Ford Jr., … Read more
Jim Farley and Ford’s answer to the “existential threat” that China poses to the Western automakers is here. Almost. The Blue Oval revealed today its “Model T” moment, and it’s more than just a car, or even a range of cars. Ford is introducing its new “Universal EV Platform” alongside the “Ford Universal EV Production … Read more
Ford is making a massive $5 billion bet on America’s electric future, announcing a new Universal EV Platform, a radical production system, and the brand’s first midsize electric pickup. — Ford says that the EVs will all be designed to make EVs more affordable, practical, and fun to drive. The Ford Universal EV Platform is … Read more
Today, Ford announced a massive $5-billion investment in its American manufacturing facilities, with the promise of creating or securing over 4,000 jobs across the Louisville Assembly Plant and the BlueOval Battery Park in Michigan. Part of that investment in US manufacturing included the announcement of an entirely new manufacturing strategy—CEO Jim Farley calls it the … Read more
Mustang, Bronco, Raptor, Explorer, Maverick. Ford has some great names in its portfolio, but it’s looking for more. If you’re good with names, inquire within. Ford is now hiring a “Nomenclature Strategist” who reports to the company’s Director of Global Nomenclature. Yes, this is a real thing. Per the job posting, Ford is looking for … Read more
It’s been a rocky year for Ford on the recall front. As of August, the Blue Oval has issued the most recalls of any other manufacturer: A whopping 94 of them at the time of publication. Those recalls span multiple model lines and encompass nearly two million vehicles all told. The earliest of Ford’s recall … Read more
Next year marks 60 years of the Bronco, and you can bet Ford is celebrating. Over the weekend, it announced a 60th Anniversary Package for the Bronco, which gets all sorts of neat details and all the off-road features you want standard. The 60th Anniversary Package is based on the mid-tier Bronco Outer Banks and … Read more
The Ford Mustang GTD only held the record for the fastest American car to lap the Nürburgring Nordschleife for a little over 7 months. Ford announced a 6:57.685 lap back in December, and bettered it with a 6:52.07 a few months later, but Chevrolet just took the crown with the Corvette ZR1 and ZR1X. Ford’s response? “Game … Read more
Ford’s family of Raptors might be growing. What appears to be a Bronco Sport Raptor was just spotted by our spy photographers virtually undisguised in Michigan, showing off a taller suspension, fender flares, and a serious set of off-roading tires. It even has Raptor badging. Specifically, there are three Raptor badges seen pasted to the … Read more
Ford on Wednesday issued a recall for 694,271 vehicles over potentially leaking fuel injectors. The recall covers 2021-2024 Bronco Sport and 2020-2022 Escape models equipped with Ford’s 1.5-liter three-cylinder engine, and supersedes two previous recalls that attempted to address the issue. Per Reuters (via Automotive News), Ford says the recall will cost around $570 million. Ford is … Read more