For decades, the Century has stood as the most luxurious car ever engineered in Japan. Mainly sold domestically to government officials and members of the business elite, it had been a sedan since its debut in 1967. But things began to shift in 2023, when Toyota decided to branch out with an SUV. At the … Read more
Ever since its founding in 1989, Lexus has served as Toyota’s luxury brand, positioned to take on the likes of BMW, Mercedes, and Audi. The strategy has worked well for 36 years, with sales peaking last year at 851,214 units worldwide. However, Toyota is now shaking up its brand hierarchy by spinning off Century into … Read more
The 2025 Japan Mobility Show is shaping up to be a real treat if you’re into unconventional cars. Lexus just teased a boxy, wacky LS-based minivan, but another member of the Toyota empire is also gearing up for an intriguing debut. Century, the de facto flagship brand, is bringing this striking coupe. Since 1967, Century … Read more