Automakers are in a tough spot. Electric vehicle adoption isn’t progressing as quickly as many had expected, prompting companies to reassess their strategies. Several manufacturers have already canceled planned EV projects—and the latest casualty appears to be the Audi RS6 E-Tron. According to insiders speaking with Top Gear, Audi has canceled the RS6 E-Tron project … Read more
We’re sad to report that Audi’s inline-five is not long for this world. It has already disappeared from the TT and RS Q3, both of which have been discontinued. The RS3 is now the sole-surviving RS model with the turbocharged 2.5-liter engine, but its days are numbered. In about two years, the final five-cylinder RS3 will … Read more
If reports are to be believed, there could come a day when a BMW engine powers a Mercedes. But while the rumor mill speculates on such an unholy alliance, the two German luxury automakers remain fierce rivals. The man in charge of design at the three-pointed star didn’t hold back when asked to share his … Read more
There hasn’t been this much excitement around a new Audi in quite some time. For now, it’s only a concept, but the two-seater sports car is slated to become a production model in 2027. With its clean new design language and a more upscale interior built from higher-quality materials, the Concept C aims to deliver … Read more
It’s the dawn of a new era at Audi. The Concept C heralds a fresh design language and a return to form in the quality of interior materials. These fundamental changes are thought to be part of a broader strategy to chase, and ideally catch, archrival Mercedes in the luxury sales race. Executives from one … Read more
One of the perks of shopping for a luxury car is being able to choose from a wide variety of options. Usually, the higher the starting price, the longer the list of extras. Audi’s configurator is immensely complex, but that is likely to change with future models. The Volkswagen Group brand wants to cut down … Read more
Audi has pulled the wraps off the Concept C, a two-seat all-electric sports car that introduces the brand’s new design philosophy. The Concept C isn’t just a one-off showpiece—it’s a preview of where Audi design is headed, with styling cues and technology that will influence future production models. At the front, the Concept C features … Read more
We were pleasantly surprised when Audi mentioned a new sports car in an interview with German magazine Bild just over a month ago. CEO Gernot Döllner described it as the “TT Moment 2.0” for Ingolstadt, hoping it will have the same impact the original Tourist Trophy did in the 1990s. However, it won’t be a direct … Read more
The Audi A7 and S7 are dead in America. The automaker is rejiggering its lineup, and it will not offer either model here for 2026 as it prepares the model’s indirect replacement. An Audi spokesperson told Road & Track in a statement that the company will not offer the two models, as it “shifts to … Read more
Many thought SUVs beaten with the coupe stick would end up as nothing more than a fad. Yet the trend started by the original BMW X6 back in 2007 is still very much alive 18 years later. Audi argues there’s room in the market for the so-called “coupe-SUV,” offering several models. After the fully electric … Read more