BMW’s New Designer Wants to Add Value, Not Shock

BMW’s New Designer Wants to Add Value, Not Shock

BMW has taken plenty of flak in recent years for some of its questionable design choices. It’s not just the radical reinterpretations of the iconic kidney grille drawing criticism, but also features like split headlights and increasingly fussy lines that contribute to an overall busy design language. The Internet often points to the XM as … Read more